Curriculum & Course Descriptions (2006-2007)
last updated: 08/31/2006
Bachelor of Science in
Sport Management (121 credit hours)
I. General Education - 45 credit hours
II. Content Courses - 42 credit hours
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PHSM 301
Sport Marketing and Promotion
Credit(s):
3
This course is designed to introduce the methods and materials available for the promotion of athletic and recreational events. Attention is focused upon the importance of public attitudes, opinions and psychographics. Special emphasis is placed on promotion, public relations, marketing and fund-raising.
Prerequisite(s):
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III. Concentration Course Requirements - 21 credit hours
ACCT 211, ACCT 212, ECON 201, BADM 304, BADM 311, BADM 312, MRKT 201
IV. Other Course Requirements - 13 credit hours
Students in Sport Management will complete six (6) credit hours of restricted electives
from the areas of Human Performance and Recreation or Mass Communication depending
on their field of interest. Students will enroll in a total of four (4) hours of
Honors Thesis to develop and complete the requirement of a senior project or thesis.
Additionally, students will complete three (3) hours of free electives.
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